Black Friday Thoughts

I’m trying hard to wrap my mind around the day after Thanksgiving being called Black Friday. Clearly, this isn’t a thing where “Black is bad!”, but it also isn’t “Black is beautiful”. It’s just the day after a national holiday to celebrate giving thanks, but somehow, it’s gotten known as the start of shopping season. Okay, so maybe it’s a way to keep your company “in the black”. Perhaps shopping for Christmas, but maybe just shopping for shopping sake.

It’s not widely known, or even remembered, that President Franklyn Roosevelt actually changed the date of Thanksgiving. It had been on the first Thursday by one president, and the fourth Thursday by most presidents. In 1939 FDR changed it to the third Thursday for federal employees, but half the states still celebrated on the fourth Thursday. Confusion reigned for two years, but finally Congress passed a law saying that President can’t change the date, and mostly it was going to be on the last Thursday of the month, so long as it wasn’t later than the 28th of the month,

Why was it changed? The National Retailers lobby. Apparently it was thought to increase sales, perhaps by having two Black Fridays before December comes around. When you want out of a Depression you will try anything. Who knew that a war was coming?

Now that the virus is keeping people out of the stores, there is a big on-line shopping push. This has been going on a few years before the virus, I remember back in the day, before the dot.coms, that selling things online was verboten. Two big problems, no one trusted credit card numbers on the internet. It was the height of stupidity to use a credit card. They even created credit cards with limited cash, cash that you would deposit just before using the card, for only the internet purchase.

The other reason was that most of the early users of the internet wanted to keep it pure of commercial purposes. If you tried to sell something you got swamped with bogus emails, crashing your system. They finally created the dot.com domain so that the purists could have .edu, .gov, and .org to themselves. How soon we forget, or never knew!

I’m still not in the shopping mood. Isn’t isn’t until three days before Christmas that I realize that I’m missing some joy, and then, the terror hits that I do not have enough time. I never learn, it’s the same every year. Perhaps this year….

About johndiestler

Retired community college professor of graphic design, multimedia and photography, and chair of the fine arts and media department.
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